Is Your Body Using The Most Efficient Fuel Source?
Learn How To Use Your Own STORED Energy In Your Fat Cells To Enhance Your Body and Mitochondria
Our society as a whole has been tricked by big-industry into eating apparent “healthy” foods such as “low-fat” cereals and yogurts deceiving us into thinking we’re on the right track to weight loss.

Sad part is, we fall into the marketing of the food and sugar industry into eating certain foods that claim to help you lose fat...

When in reality these foods are what is separating you from the body and health you’ve been striving for. 

Just recently, we found out that the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and decided to blame saturated fats as the culprit instead[*].

We have been manipulated for years by the sugar industry, lying to us, and telling us that fats are bad.
They wanted us to believe that sugar and carbohydrates were the way to go when it came to getting healthy, losing fat, and gaining energy… so we all believed them. 

Thankfully, a lot of the research coming out including my own extensive research are showing that eating fats are not bad.

You see, what it comes down to, is the fact that our body thrives on fats as a source of fuel.

There’s tons of cash in big industry — we know this…

...But what about how are bodies are actually supposed to run at a cellular level?

Lorenz Mac here, founder of Thatketoguy.com and the ketogenic expert behind this program!

You’ve probably seen my name in nutrition articles, I have been around this field for a while and have literally years of research, knowledge, and studies to back up everything about nutrition and the human body.

But you might not know my full story...

I was almost 200 pounds standing at 5 ft. 7 inches... 

I was working a corporate desk job. I was overstressed and overworked. I was dealing with brain fog, joint pain.

Just about everything you can think of, I was dealing with mood disorders, anxiety, depression - I was basically the stereotypical unhealthy adultFunny thing is, I am friends with doctors, nutritionists, and have even worked alongside physicians and I knew what was up and coming in the industry.

But I was so wrapped up in feeling crappy, I could never see the light at the end of the tunnel.  You see, since I was immersed in the healthcare industry, I realized I needed a pattern interrupt in order to start feeling better and course-correct my life...

That was when I was able to dive head first into the research and really realize and surround myself with the greatest people, the smartest minds to really know what it takes..

 ...so why does all this matter?
Science has finally caught up and proven that adopting a low carbohydrate, high fat ketogenic diet is one of the most effective diets in losing weight while maintaining optimal energy levels
What I’m about to fill you in on is completely going against everything you’ve heard in the past 20 to 30 years...

It’s going to absolutely blow your mind.

A lot of the foods that have been masked and deprecated by big industry ...could actually be the one-way pass to feeling great and getting in the best possible shape ever.
We could literally be eating the foods we actually love like:

                    -Eggs
                    -Bacon
                    -Butters
                    -Avocados
                    -Cheeses
                    -Fatty Cuts of Meat
And if you carefully choose to put them in the right place…

They might actually be the ticket to tapping into an energy we’ve never felt before.

Our bodies are ROBUST... they’re going to adapt to whatever we eat.

And since we’ve been so zombified by the media to what kinds of foods we can really use to get our bodies to become the most efficient, we haven’t been able to see the light at the end of the tunnel as to what actually works.

So what do I actually mean by robust?

What I mean is, if you eat a lot of carbs and sugars - your body is going to get used to eating lots of carbs and sugars.

Now if you eat a lot of protein, your body can get adapted to that and can actually convert that protein into sugars through something called Gluconeogenesis. 
But what happens when you get your body to run on fats?
If you can get your body to operate on fats, that’s where the magic happens. 

You are literally transforming the way your metabolism works. You’re shifting your body into a special state and you HAVE to follow a specific criteria to initially get there - but once you’re there, it’s easy..

Because you’re eating foods you enjoy! You’re eating the fatty meats, the bacon, eggs, and butters.

Just imagine how effective it can be, if your body KNOWS how to use fat and even its OWN fat for fuel
How do we get into this transformational metabolic state? 
STOP Listening to The Mainstream Media

We have to take matters into our own hands and educate ourselves to the truth..

If you can get your body to a state where it’s utilizing fats - that’s where the ability to stick to this for a long period of time and have real long-lasting effects - comes into place.

It’s like you don’t even feel like you’re following a healthy lifestyle.

But truly deep down, you’re reaping the benefits of it.

That’s where the simple process of getting your body to run on fats for fuel comes in.

You see, it's actually kind of simple.
When you get your body to run on fats for fuel - then when you actually are in a calorie deficit - your body is already used to running on fats.

So you’ve been priming your body with the correct dietary fats and when you deprive your body of calories for a little bit...

...your body goes, “wait a second, where are the fats?”

Then, it starts to pull energy from your own STORED body fat because it’s so used to it and adapted to running on fats for fuel.

I'm sure you can see how beneficial this is from a weight loss standpoint.
There are 3 Main Macronutrients That Every Food is Broken Down Into...
Fats
Proteins
Carbohydrates
Now big industry and the mainstream media have been constantly saying that more calories is bad, or that foods with more calorie density will make you fat...

In fact, we have been led to believe that eating fats would make you fat

This is the complete opposite from the truth!

Here’s a good comparison...

What Keeps a Fire Lit Better? Kindling & Firewood OR Soggy Sticks & Logs
Imagine you’re out camping with a few friends. You and a friend decide to have a contest to see who can make the best, longest lasting campfire.

On one side, you have your friend, Tim. 

Tim isn’t much of a camper and doesn’t have much experience with the outdoors. As he roams the woods trying to scrounge up flammable materials to start his fire, you notice that all he has collected was a few logs that were soggy. He also picked up a few sticks here and there that clearly weren’t going to stay lit for long.

While you on the other hand... 

You already have a nice stack of dried-up kindling under several pieces of firewood that will evenly stay on fire for the whole night…

You both light up your campfires at the same time.

After about 15 minutes, Tim’s fire is already dying out and the ember is close to finished. He quickly paces around the campsite looking for anything in sight he can use to try to keep his fire lit. Your campfire on the other hand, is perfectly lit up and the fire doesn’t look like it’s going out for a while…

Hours go by and your campfire is still burning, provided maximum light and heat for the whole campsite to enjoy
This is exactly how you should view your body running on carbohydrates versus running on fats...
When you’re running on carbohydrates and sugars, you are in a constant need to feed yourself these quick calories..

And, once your body has gone through that quick burst of carbs - it immediately craves more and when you don’t feed yourself soon after - you begin to feel irritable, low on energy, and all around less pleasurable to be around.

When you have primed your body to run on fats, you are mimicking the long lasting, bright, well-lit campfire.

Being in a state where you are burning fats for energy is the preferred state your body desires to be in. Even when you haven’t eaten in a few hours, your body then begins to burn it’s OWN fat storages for energy... 

Giving you mental clarity

More energy for focus, for loving…

Your body is given more energy for healing

So by running on fats as your primary source of fuel, we have more mitochondrial efficiency and your body is operating in the way that it should - then we can actually feel the way that we used to…

The way that life SHOULD be feeling!
It’s time we take matters into our own hands and start sustaining ourselves properly
 
No more crash dieting...

No more making short impulse decisions that are going to affect us and help us feel good for 6 or 7 days.

We’re talking about making a lifestyle change that is actually easy.

Eating the foods that you enjoy, but eating the foods you enjoy that are helping you at a CELLULAR level.

And helping your mitochondria - that energy powerhouse of a cell inside your body that is making you the person you know you can be - and doing it for a lifetime, not just for a week.
This efficient, preferred metabolic state is called being in ketosis.
The transformational shift into living your life in a state of ketosis provides you:
  •  The capabilities to lose weight EVEN when you're not exercising...
  •  Mental fortitude to work for hours WITHOUT 4 cups of coffee...
  •  Enough energy to perform your best for the whole day...
  •  No more food cravings every 2 to 3 hours...

  • Healing power to strengthen your mitochondria...
  •  Supercharge your hormones to regulate your sex drive...
  •  And will simply give you more hours in the day full of energy...
But here’s the thing, with the big industry having their grasp on mainstream media, food stores, and just about everywhere you look is promoting a carb-heavy life…

It may sound hard to switch from eating carbs your whole life into eating practically no carbs and full of dietary fats.

Luckily, the nutrition industry has become so advanced, doctors and nutritionists around the world are working together to craft and promote the healthy life of adopting a ketogenic lifestyle.
In fact, the health industry has finally caught up to the monumental benefits of the ketogenic diet and the research shows this is the single most effective diet out there...
Introducing...
The Ketogenic Diet Roadmap
The evidence-based diet program that helps you rapidly lose weight while still enjoying tasty foods AND using your body’s own fat for energy
You Can and Will Lose the Weight. I Guarantee It.
In less than a month, you'll:
Be at LEAST 10 pounds lighter in two weeks
Have better fitting clothes
Have Improved skin and hair quality
Experience less aches and pains
Increased mental clarity
Improved overall energy
Happier and more focused
And so much more!
Here's What You'll Get:
Everything you need to lose weight quickly and effectively on the ketogenic diet…
2 Simple, Instantly Downloadable eBooks
MAIN GUIDE
The Main Guide of the Ketogenic Diet Roadmap is more than just an introduction. This is a deeper look into all of the science and research behind the ketogenic diet and how it can drastically transform your life. This means you’ll have everything you need from A - Z to understand how to start the ketogenic diet and taking out all of the guesswork. You’ll learn:

- When and Why Did the Ketogenic Diet Become So Popular?
- Benefits of Eating a Ketogenic Diet
- How to Get into Ketosis
- What Kind of Fats Should I Eat? 
- Tons More

The Main Guide breaks down everything you need to know about the ketogenic diet, the science, how to get into ketosis, and why it’s the most effective diet for losing weight and increasing your energy. You’ll learn how getting into ketosis will increase your metabolism and provide you with clean energy while shedding weight. A lot of this information will be completely new to you, but it’s important you understand it!
TWO WEEK MEAL PLAN
I’m taking out all of the guesswork so you aren’t left wondering what you can and cannot eat on the ketogenic diet. Get ready to discover dieting that doesn’t feel like a “diet.” Instead of starving yourself of foods you love, you’re about to learn how to lose weight while eating foods you actually enjoy. You’ll discover…


- The One Keto Drink You Should Consume EVERYDAY to Boost Your Ketones
- A No Fluff Plan and “No Time Wasted” Weight Loss Approach
- Simple Instructions on What to Eat and When to Eat it


This guide is our guarantee… the very piece of your ketogenic puzzle that lets us make this entire program absolutely risk free. If we can’t help you lose weight with everything that’s included in this guide, the entire program won’t cost you a single penny. The information in this guide alone has sold for $97+ as part of personal training programs!
We want nothing to stand in your way of obtaining the “Ketogenic Diet Roadmap” and reaping its infinite health and fitness benefits, so we’ve decided to make it super-affordable. 

For a limited-time only, we’re lowering the regular price of the “Ketogenic Diet Roadmap” from $94.00 to the insanely low cost of only $27.00.  

And to “sweeten the pot” even more…
Order Now and Get These 3 Bonuses!
Bonus #1: Intermittent Fasting Guide
($23 Value)
Intermittent Fasting Guide

We’ve included an entire intermittent fasting guide with the Roadmap! In this guide, you’ll learn the proper way to incorporate fasting which help drastically enhance your ketone production and fat loss. 
Bonus #2: Supplements Guide
($19 Value)
Supplements Guide

Find out which supplements you should be using on the ketogenic diet. This will give you maximum results on the ketogenic diet and you won’t be left wasting money trying every supplement out there to see which ones work.
Bonus #3: On-The-Go Keto Snacks Guide
($19 Value)
On-The-Go Keto Snacks Guide

Now you’re never left having to resorts to carbs just because you don’t have any keto snacks available. This guide shows you the best on-the-go ketogenic-friendly snacks you can have anytime and anywhere.
The Ketogenic Diet Roadmap can be accessed on your computer, tablet, or smartphone!
You will be given immediate access after purchasing, so you can get started right away!
30-Day Money Back Guarantee
If after 30 days of trying the Ketogenic Diet Roadmap you are unsatisfied for ANY reason, just send an email to Lorenz@thatketoguy.com, and we will send you your money right back (subject to refund policy).

All we ask is for proof that you tried the Ketogenic Diet Roadmap.

NOTE* There will be no refunds given for mistaking this eBook as a hardcover/softcover book. This is a downloadable PDF set of ebooks.
This bears repeating...
 You don’t need to join an expensive gym. 
 You don’t need to hire a costly personal trainer. 
 You don’t need to join an expensive gym. 
 You don’t need to hire a costly personal trainer. 
 You don’t need to hire a personal chef. 
 You don’t need to go on a starvation diet. 
 You don’t need to drink foul-tasting shakes. 
 You don’t need to take dangerous diet pills. 
 You don’t need to waste time in grueling extreme exercise classes or with lengthy workout DVDs. 
 You don’t need to do any of those things to get into the best shape and health of your life! 
Got Questions? I've Got Answers!
#1: What is the Ketogenic Diet Roadmap?

It’s a diet program to help you lose 8-16 pounds in 14 days. Got more weight to lose? No problem! The Roadmap is designed in a way that can be repeated several times over if you have more weight to lose. It gives you all of the information you need from A to Z so you can start burning fat for energy and feeling your best!

#2: Is there a guarantee?

Absolutely! If after 30 days of implementing the actionable steps in the Ketogenic Diet Roadmap you don’t see results, send an email to Lorenz@thatketoguy.com and I’ll send you your money right back. All I ask is for proof that you tried the Ketogenic Diet Roadmap.

#3: Is there a meal plan? What does it consist of?

Yes! There is a list of approved ketogenic-friendly foods as well as a meal plan. The meal plan will tell you what to eat and how much based off your weight. 

#4: What type of people is the Ketogenic Diet Roadmap designed for?

All walks of life can do this program, but this program is specifically for people who are looking to LOSE weight and INCREASE their energy at the same time while still enjoying tasty food like steak and bacon.

#5: Do I have to exercise? What if I am unable to exercise?

You do not have to exercise to lose the guaranteed 8-15 pounds in 14 days. If you are unable to exercise, you will still lose the weight (although, it does help). 

#6: Do I have to buy shakes or any other hidden supplements?

Nope! Although I do have a couple recommendations for those that want supplements, nothing is required beyond the whole foods that are approved in the program!

#7: Can I do this diet as a vegan or vegetarian?

This diet recommends consuming animal products and is not suited for vegans or vegetarians.

#8: What type of foods does this diet consist of?

The ketogenic diet focuses on low carbohydrate, moderate protein, high fat whole foods consisting of animal protein, low carbohydrate vegetables, and healthy dietary fats like avocados, salmon, and eggs.


To Your Journey,
Lorenz Mac, Nutrition & Ketogenic Diet Expert
For support, please contact: Lorenz@thatketoguy.com
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